Overview
Dental ERx PLLC (“Dental ERx,” “we,” “our,” or “us”) is committed to protecting your personal health and contact information. This Privacy Policy describes how we collect, use, disclose, and safeguard information you provide when you visit our website, contact our office, or use our text messaging services.
By using our website or communicating with us, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.
Information We Collect
We may collect the following categories of information:
- Name, date of birth, and contact information (phone number, email address, mailing address)
- Insurance and payer information provided for billing purposes
- Appointment-related information you submit through our website or check-in kiosk
- Communications you send us via text message, email, or phone
- Website usage data collected automatically (IP address, browser type, pages visited)
We do not collect payment card numbers directly through our website. Payment processing is handled by PCI-compliant third-party processors.
How We Use Your Information
We use the information we collect to:
- Schedule, confirm, and manage your appointments
- Send appointment reminders and follow-up communications via text or email
- Verify insurance eligibility and process billing
- Respond to your questions and requests
- Improve our website and patient experience
- Comply with applicable laws and professional dental regulations
HIPAA & Protected Health Information
Dental ERx is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) is governed by our separate Notice of Privacy Practices, which is provided to patients at the time of care and available upon request at our office.
We do not use PHI for marketing purposes without your express written authorization. Text messages and emails related to your treatment or care are considered health care operations under HIPAA and do not require separate authorization.
Sharing of Information
We do not sell or rent your personal information to third parties. We may share information in the following limited circumstances:
- With dental specialists, laboratories, or other providers involved in your care
- With your insurance company or payer for billing and claims processing
- With our practice management and communication technology vendors under signed Business Associate Agreements (BAAs)
- When required by law, court order, or regulatory authority
- With your written consent for any other purpose
Data Security
We implement administrative, technical, and physical safeguards to protect your information consistent with HIPAA Security Rule requirements. These include encrypted data transmission, access controls, and regular staff training on privacy practices.
No method of electronic transmission is completely secure. If you believe your information has been compromised, please contact us immediately.
Your Rights
Depending on applicable law, you may have the right to:
- Access and receive a copy of information we hold about you
- Request correction of inaccurate information
- Opt out of marketing communications at any time
- Withdraw consent for text messaging (reply STOP at any time)
- Request deletion of non-clinical data, subject to legal retention requirements
Children’s Privacy
We provide dental care to patients of all ages, including minors. For patients under 18, a parent or legal guardian must provide consent and will be the primary contact for all communications. We do not knowingly collect personal information directly from children under 13 through our website.
Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page reflects the most recent revision. We encourage you to review this page periodically. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.